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Mettle Canvas engaged by luxury watch line, Horpa – C1 for their Website and E-commerce initiatives

It was a thought that brought together friends, professionals and best resources in the field of horology on the path of creating the HORPA CODE1 Watch Series [C1 for short]. Mettle Canvas was engaged to design the brand look and feel along with development of their Website and Ecommerce platform. It was a pleasure to work with the passion of Horpa leadership and come up with a uniquely designed Website to showcase the watch and it’s features in luxurious backdrops shot professionally. The ecommerce shopping cart and payment experience was also optimized to make it user friendly and crisp.

Rajeev Asrani, passionately resonates his belief in the watch; “What started as just a thought and a dream, soon developed into a vision and now aims to be an acclaimed independent watch maker from India. Creative inspiration, Assimilation of finest resources, and Design development is fundamental behind the HORPA philosophy aptly called, Construction of Design Excellence – CODE for short”

Zuzar Lakdawala, Head Technology behind the development says, “The website needed a simple user interface and yet had to have a stylish, international feel with minimal content. We used a branded CMS platform with multiple template interactions and API integrations for payment gateways, java plugins, and social media. The goal is to reach a global audience and we’re confident the client will be able to use this platform to launch into additional modules in future.”

Mettle Canvas is proud to partner with India Someday, for their digital marketing campaign

India Someday is driven by a team of passionate professionals providing planning assistance for those who want to explore India independently. Mettle Canvas was happy to engage with this young team of entrepreneurs to strategize and execute their Social Media Marketing along with a planned rollout of Search Engine Optimization for their Website.

With India being a strong destination for tourism throughout the year, competition for keywords and vying for space on search engines is fierce. It is great to see good progress and results as ranking for their keywords and lead generation is on a steady upswing.

Aliasgar Banatwala, Co-Founder at Mettle Canvas believes, “The team at India Someday is motivated and their zeal in providing content as per guidelines provided by our team has made this project achieve quick success in a short time.”

Harsh Sonawala, Partner at India Someday, strongly believes in the power of Internet marketing too. “If a focussed effort is made with a long-term strategy and budget in place, success is a guarantee.” he adds.