Mettle Canvas helps launch Riverside Senior Living, a project by (Hindustan Construction Company)
Riverside Senior Living is a 7 acre purpose-built senior living real estate property located in Khalapur. A gated community developed for seniors’ citizens in the country. Developed by NAAD reality this project will be targeted to seniors aged 45 and above who are looking at retirement to be lived by Dignity, freedom & passion. The project will host a variety of features such as Wellness Centre, Life enrichment activities Restaurant style dining, Housekeeping & maintenance and such more.
Juzer Songarwala Co-Founder at Mettle Canvas : We are very excited to bag our 1st Client, We are looking at this project to be a lifestyle experience for the seniors, ethos of our communication is built around an ‘emotional connect’ where the seniors can relate to this day and age and make choice to live life on their own terms. Overall marketing effort would be distribute into two parts establish the connection with Marketing Collaterals (Brochure, Hoarding, Website) and sustain the advertising effort with use of Social to make light hearted conversations.