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Mettle Canvas helps launch Riverside Senior Living, a project by (Hindustan Construction Company)

Riverside Senior Living is a 7 acre purpose-built senior living real estate property located in Khalapur. A gated community developed for seniors’ citizens in the country. Developed by NAAD reality this project will be targeted to seniors aged 45 and above who are looking at retirement to be lived by Dignity, freedom & passion. The project will host a variety of features such as Wellness Centre, Life enrichment activities Restaurant style dining, Housekeeping & maintenance and such more.

Juzer Songarwala Co-Founder at Mettle Canvas :  We are very excited to bag our 1st Client, We are looking at this project to be a lifestyle experience for the seniors, ethos of our communication is built around an ‘emotional connect’  where the seniors can relate to this day and age and make choice to live life on their own terms. Overall marketing effort would be distribute into two parts establish the connection with Marketing Collaterals (Brochure, Hoarding, Website) and sustain the advertising effort with use of Social to make light hearted conversations.

Mettle Canvas wins the digital mandate for Signature Living India (A US enterprise)

Signature Living India (SLL) is a dedicated platform to provide highest quality of service to the senior resident and partners with little over two decades in this business and after establishing markets Like US & UK Senior Living sets their foot in India.

Abdulla Kagalwala : We are delighted to have Mettle Canvas on board, As our Creative partner, in building our ambitious journey In India.  In them we have found like- mindedness and an ability to make an impact in the senior living space which is picking up in India.

Juzer Songarwala Co – Founder at Mettle Canvas:  Striking the right balance of communication to the direct audience which is more inclined to traditional advertising can be quit an exciting challenge.  Signature Living is here in India to redefine the retirement landscape.  Our Key strategy is to develop the sense of awareness for seniors and we look forward to creating some exciting content which can resonate in minds of seniors.