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Mettle Canvas engaged by luxury watch line, Horpa – C1 for their Website and E-commerce initiatives

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It was a thought that brought together friends, professionals and best resources in the field of horology on the path of creating the HORPA CODE1 Watch Series [C1 for short]. Mettle Canvas was engaged to design the brand look and feel along with development of their Website and Ecommerce platform. It was a pleasure to work with the passion of Horpa leadership and come up with a uniquely designed Website to showcase the watch and it’s features in luxurious backdrops shot professionally. The ecommerce shopping cart and payment experience was also optimized to make it user friendly and crisp.

Rajeev Asrani, passionately resonates his belief in the watch; “What started as just a thought and a dream, soon developed into a vision and now aims to be an acclaimed independent watch maker from India. Creative inspiration, Assimilation of finest resources, and Design development is fundamental behind the HORPA philosophy aptly called, Construction of Design Excellence – CODE for short”

Zuzar Lakdawala, Head Technology behind the development says, “The website needed a simple user interface and yet had to have a stylish, international feel with minimal content. We used a branded CMS platform with multiple template interactions and API integrations for payment gateways, java plugins, and social media. The goal is to reach a global audience and we’re confident the client will be able to use this platform to launch into additional modules in future.”

About Mettle Canvas
Multi-faceted advertising agency with experience in content, media, and technology
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