Mettle Canvas is happy to be a part of brand development and design initiatives for multiple start-ups
Brand development starts with a strategy and guideline to address, product positioning, target audience, geographical demographics and brand philosophy. Style guides, Logo designs, Brochures, Internet pages are all tools for reaching out to potential customers. At Mettle Canvas, we enthral in catering to each customers’ need for their individual products and services.
The process of creating a brand starts from client briefing, general sketches and wireframe representations, design and image finalization to eventual release to market.
Bhavini Jhaveri, Creative Director at Mettle Canvas strongly believes in the creation of an individualistic design for each client. “Design and Communication are the essence of a brand. They underline a company’s philosophy and product guideline. Taking cues from client feedback, it is our duty to translate it to a Go to Market strategy.”
Some of the work we’ve done over the recent past covers hospitality, real estate, luxury retail and travel. While each client is unique in their needs, our team always feels a sense of fulfilment in creating a new leaf from a seed of thought.
Mettle Canvas engaged by luxury watch line, Horpa – C1 for their Website and E-commerce initiatives
It was a thought that brought together friends, professionals and best resources in the field of horology on the path of creating the HORPA CODE1 Watch Series [C1 for short]. Mettle Canvas was engaged to design the brand look and feel along with development of their Website and Ecommerce platform. It was a pleasure to work with the passion of Horpa leadership and come up with a uniquely designed Website to showcase the watch and it’s features in luxurious backdrops shot professionally. The ecommerce shopping cart and payment experience was also optimized to make it user friendly and crisp.
Rajeev Asrani, passionately resonates his belief in the watch; “What started as just a thought and a dream, soon developed into a vision and now aims to be an acclaimed independent watch maker from India. Creative inspiration, Assimilation of finest resources, and Design development is fundamental behind the HORPA philosophy aptly called, Construction of Design Excellence – CODE for short”
Zuzar Lakdawala, Head Technology behind the development says, “The website needed a simple user interface and yet had to have a stylish, international feel with minimal content. We used a branded CMS platform with multiple template interactions and API integrations for payment gateways, java plugins, and social media. The goal is to reach a global audience and we’re confident the client will be able to use this platform to launch into additional modules in future.”
Mettle Canvas helps launch Riverside Senior Living, a project by (Hindustan Construction Company)
Riverside Senior Living is a 7 acre purpose-built senior living real estate property located in Khalapur. A gated community developed for seniors’ citizens in the country. Developed by NAAD reality this project will be targeted to seniors aged 45 and above who are looking at retirement to be lived by Dignity, freedom & passion. The project will host a variety of features such as Wellness Centre, Life enrichment activities Restaurant style dining, Housekeeping & maintenance and such more.
Juzer Songarwala Co-Founder at Mettle Canvas : We are very excited to bag our 1st Client, We are looking at this project to be a lifestyle experience for the seniors, ethos of our communication is built around an ‘emotional connect’ where the seniors can relate to this day and age and make choice to live life on their own terms. Overall marketing effort would be distribute into two parts establish the connection with Marketing Collaterals (Brochure, Hoarding, Website) and sustain the advertising effort with use of Social to make light hearted conversations.
Mettle Canvas wins the digital mandate for Signature Living India (A US enterprise)
Signature Living India (SLL) is a dedicated platform to provide highest quality of service to the senior resident and partners with little over two decades in this business and after establishing markets Like US & UK Senior Living sets their foot in India.
Abdulla Kagalwala : We are delighted to have Mettle Canvas on board, As our Creative partner, in building our ambitious journey In India. In them we have found like- mindedness and an ability to make an impact in the senior living space which is picking up in India.
Juzer Songarwala Co – Founder at Mettle Canvas: Striking the right balance of communication to the direct audience which is more inclined to traditional advertising can be quit an exciting challenge. Signature Living is here in India to redefine the retirement landscape. Our Key strategy is to develop the sense of awareness for seniors and we look forward to creating some exciting content which can resonate in minds of seniors.