We are Mettle Canvas
A new name for experienced hands, having over 25 years experience with some of the best known brands in real estate, hospitality, tourism, jewellery & telecom. They combine a power-packed delivery of a bouquet of services involving a core team from the best of breed across leading advertising agencies in India
Let’s create a Mettle Canvas for your business together, shall we?
Aliasgar brings an instinctive understanding of strategy and media to the table, that has been earned by transforming products and services into iconic brands. His strong control on operational efficiency is paramount in delivering projects on time – on quality – on cost
His biggest inspiration comes from the thought, “Nobody counts the number of ads you run; they simply remember the impression you make – Bill Bernbach”
Juzer, the business development visionary, brings his enterprise understanding to product development and strategy across verticals. He has substantial experience in the internet, mobility, software & services industries to understanding client needs, and delivering comprehensive solutions.
JKS – as he is fondly called by colleagues, believes in “The sole purpose of business is service. The sole purpose of advertising is explaining the service which business renders – Leo Burnett”
Bhavini is deeply associated with the jewellery, hospitality, and textile industry. Her passion for digital design makes her a valuable asset. A successful 15-year career is focused to understanding client needs; helping deliver the right visual canvas and copy for different channels. She enjoys brainstorming over a hot cuppa, hitting the mood for crisp advertising campaigns.
She smiles and quotes her creativity mantra; “There are 3 responses to a piece of design; Yes, No, & Wow. Wow is the one to aim for.” – Milton Glazer
Zuzar is our Head of Technology with over 25 years experience in numerous IT initiatives from web, networking and mobile to VR, IOT and AI. Complex technical client requirements are simplified by Zuzar’s logical approach. Prior to this, he was Director at Blue Mango Solutions. He is also occasionally found exploring remote mountain trails.
His simplicity in thinking is proven by the saying, “The most technologically efficient machine that man has ever invented, is the book.” – Northrop Frye
Mariya comes with a wealth of knowledge in the digital space having marketed for Retail products, B2B events, and Services. Her 7-year career spans across industry verticals and not only helps Mettle Canvas in marketing its products, but also client requirements. Her instinct to deep dive into ideas thoroughly and a keen eye for detail delivers well executed plans. Her penchant for chocolates are legendary.
She waves her hand to professes with conviction, “You can’t sell anything if you can’t tell anything” – Beth Comstock
We are convinced about a new way of doing things. We firmly believe that communication is in the throes of change. The old way of doing things will have to give way for targeted communication that is more effective. For brands, this converts into a passion to deliver results that are consistent and effective.